Search Results - subject:"LOYALTY PROGRAM"

Price promotions, beneficiary framing, and mental accounting

Fisher, Geoffrey; McGranaghan, Matthew; Liaukonyte, Jura; … - In: Quantitative marketing and economics : QME 21 (2023) 2, pp. 147-181

Persistent link: https://www.econbiz.de/10014333875

Differentiated premium membership mechanism in platform competition

Hu, Li; Du, Shaofu; Wang, Lei; Tang, Wenzhi - In: International journal of production research 61 (2023) 2, pp. 649-667

Persistent link: https://www.econbiz.de/10013531035

Proactive walking and overbooking with class dependent walk-out costs

Liang, Shuwen; Anderson, Chris K. - In: The Cornell hospitality quarterly 64 (2023) 4, pp. 454-459

Persistent link: https://www.econbiz.de/10014381533

Generations and their preferences for loyalty program rewards in supermarket retailing

Salvietti, Giada; Ieva, Marco; Ziliani, Cristina - In: Advances in National Brand and Private Label Marketing …, (pp. 57-64). 2023

Persistent link: https://www.econbiz.de/10014289837

Modeling customer satisfaction's impact on loyalty : insights for customer-centric resource allocation

Li, Yinxing; Xing, Aijing; Terui, Nobuhiko - In: Service science 15 (2023) 2, pp. 107-128

Persistent link: https://www.econbiz.de/10014293788

Redesigning loyalty marketing for a better world : the impact of green loyalty programs on perceived value

Flacandji, Michaël; Passebois-Ducros, Juliette; Ieva, Marco - In: Journal of service theory and practice 33 (2023) 4, pp. 465-487

Persistent link: https://www.econbiz.de/10014302355

Loyalty Programs and the Currency Effect : A Comprehensive Guide to Realizing the Power of Points

Boer, Evert R. de; Chin, Xiao Yao - 2025

Chapter 1: Introducing the currency effect -- Chapter 2: Designing the best currency for your loyalty program … -- Chapter 3: Designing an optimal currency redemption strategy for your loyalty program -- Chapter 4: Creating a marketplace for … your loyalty program currency -- Chapter 5: Optimizing liability management for loyalty currencies -- Chapter 6: Corporate …

Persistent link: https://www.econbiz.de/10015189957

How to achieve targeted advertising with the e-commerce platform's membership system?

Li, Hu; Zhang, Weiyi; Du, Shaofu; Sun, Xiahui - In: Omega : the international journal of management science 130 (2025), pp. 1-15

Persistent link: https://www.econbiz.de/10015085380

All about social coupons! : evolution, review and research directions

Ram, Pappu Kalyan; Pandey, Neeraj; Paul, Justin - 2025

Persistent link: https://www.econbiz.de/10015201430

Cultural influences on privacy calculus in loyalty programs : an analysis of individual and national-level cultural values

Balabanis, George; Stathopoulou, Anastasia; Balabanis, John - 2025

Persistent link: https://www.econbiz.de/10015340302