The consumer goods market is characterized by strong competition. Thus, to bind customers to the company, a higher priority needs to be attributed to customer retention measures. Such measures include the loyalty card, but the use of the physical card is declining. To counteract this decline,...

Der vorliegende Beitrag beleuchtet mögliche Wohlfahrtswirkungen eines Einsatzes von Algorithmen. Oftmals können diese Produkte verbessern und die Effizienz von Prozessen erhöhen können in einigen Bereichen wie der Medizin, der Landwirtschaft, der Logistik, etc. erhebliche gesellschaftliche...

This study measures the extent to which Seoul's COVID-19 shopping coupon program affects individuals' consumption. Unlike other COVID-19-related transfer programs, the Seoul Metropolitan government provides consumption coupons depending on income. We quantify the causal effect of Seoul's program...

In this study, we quantify the effects of receiving stocks from certain brands on spending in the brand's stores. We use data from a new FinTech company called Bumped that opens brokerage accounts for its users and rewards them with stocks when they shop at previously elected stores. For...