Pauluzzo, Rubens; Geretto, Enrico Fioravante - In: International Journal of Bank Marketing 35 (2017) 4, pp. 714-732
institutions (LSFIs) and their local markets. The purpose of this paper is to investigate the impacts of service quality (SQ …), motivation, satisfaction, and perceived value on customers’ behavioral intentions (BI) in LSFIs. Design/methodology/approach A … from a sample of 600 customers of LSFIs in Italy. The hypotheses were tested with structural equation modeling techniques …
