Ponnan, Ramachandran - In: Worldwide Hospitality and Tourism Themes 5 (2013) 4, pp. 398-411
Purpose – This article aims to provide a case study of rural tourism in the island of Labuan, Malaysia from the … research reveals that locals and stakeholders receive sufficient information from the media, especially Labuan fm , but … undertaken. This study should raise government awareness of Labuan's rural livelihood and the need for a communication strategy …