Search Results - subject:"Laddering technique"

Hierarchical representation study on personal motives of summer holiday seekers : the case of Italy during the COVID-19 pandemic

Hichy, Zira; Platania, Marco - In: Enlightening tourism : ET ; a pathmaking journal 12 (2022) 2, pp. 600-626

Persistent link: https://www.econbiz.de/10013466010

Negative brand meaning co‐creation in social media brand communities: A laddering approach using NVivo

Rossolatos, George - In: Psychology & Marketing 36 (2019) 12, pp. 1249-1266

Social media brand communities (SMBCs) have been heralded for their co-creative, participatory potential whereby consumers actively contribute to the proliferation of meaningful brand avenues in a virtuously circular relationship with brands. Elevated loyalty and enhanced brand equity have been...

Persistent link: https://www.econbiz.de/10012428763

Means – End Chain Theory and Laddering Technique: Applications in Consumer Behavior Research

Kangal, Ayça - In: Business and Economics Research Journal 4 (2013) 2, pp. 55-55

Means – end chain (MEC) theory and laddering technique uncovers the decision making process of consumers related to …, practices in consumer behavior, laddering technique, data collection, data analyze and interperation steps, limits of the … laddering technique and alternatives of soft laddering (hard laddering) is discussed. Laddering technique among with alternative …

Persistent link: https://www.econbiz.de/10010840084