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Search: subject:"Language abstractness"
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Language abstractness
2
Bewertung
1
Brand
1
Brand evaluation
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Brand image
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Brand management
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Consumer behaviour
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Entrepreneur
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Evaluation
1
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Markenführung
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Persuasiveness
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Referrals
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Services
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Viral marketing
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Amatulli, Cesare
1
Costabile, Michele
1
De Angelis, Matteo
1
Peluso, Alessandro M.
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Tassiello, Vito
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Yuan, Bing
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Journal of business research : JBR
1
The journal of brand management : an international journal
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ECONIS (ZBW)
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The impact of electronic entrepreneur-related word of mouth on brand evaluation
Yuan, Bing
;
Peluso, Alessandro M.
- In:
The journal of brand management : an international journal
27
(
2020
)
5
,
pp. 579-592
Persistent link: https://www.econbiz.de/10012297831
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2
How
language
abstractness
affects service referral persuasiveness
De Angelis, Matteo
;
Tassiello, Vito
;
Amatulli, Cesare
; …
- In:
Journal of business research : JBR
72
(
2017
),
pp. 119-126
Persistent link: https://www.econbiz.de/10011645521
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