This work, starting from theoretical bases of sensorial marketing, represents a first attempt to show the competitive advantage inside Modern Distribution's shelf, determined by brand position and visibility. Through the implementation of a new software named «Visual Marketing Rel», the...

The role of retail has deeply changed over the last years. Today, large scale retailers are no longer perceived as mere sellers of products. A modern, advanced retailer, must be able to innovate and enrich the value of the offer throughout its network, integrating more and more goods and...

This paper analyses data collected across a panel of 1.000 representative Italian family units, gathered by means of electronic questionnaires. The contents of the surveyed data were in relation to individuals’ consumption and purchasing behaviour in regards to organic and conventional food...

Farming is the subject of frequent criticism as regards the environment, food quality and sustainability. Farmers, technical progress and policies often bear the brunt of accusations. However, the observed evolution has also been induced by economic determinants and by the position of...

Kamut® is a registered trademark cereal (an organic crop) whose origins are much older; it has Egyptian origins and at the present time it is grown in different areas of the world (mainly in Montana and Canada), but considering the agronomic requirements of this crop, the tests in Thailand are...