This paper explores farmers’ prospective responses to the “greening” of the Common Agricultural Policy. The analysis is based on discrete choice experiments with 128 German farmers. Participants were asked to choose between a “greening” option with a given set of management...

Purpose – Online auctions, which have become an important aspect of online sales, are generally regarded as stand‐alone events. However, in contrast to offline auctions, online auctions can be subject to the presence of simultaneous competing auctions. The purpose of this study is to model...

For more than three decades, microeconomists have been studying the conditions under which product bundling is a remunerative sales strategy. Only recently, bundling aroused the interest of marketing academics. Until now, no serious attempts have been made to integrate the existing research...