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  • Search: subject:"Latent class segmentation analysis"
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Subject
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China 1 Consumer behaviour 1 Konsumentenverhalten 1 Latent class segmentation analysis 1 Market segmentation 1 Marktsegmentierung 1 Mobile Anwendung 1 Mobile application 1 O2O commerce 1 Target group 1 Zielgruppe 1 app user segmentation 1 food delivery applications 1
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Article in journal 1 Aufsatz in Zeitschrift 1
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English 1
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Bonn, Mark Andrew 1 Cho, Meehee 1 Li, Jun 1 Wang, Juan 1
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Journal of the Asia Pacific economy 1
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ECONIS (ZBW) 1
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Food delivery application user segmentation in the mobile marketing world in China
Li, Jun; Bonn, Mark Andrew; Wang, Juan; Cho, Meehee - In: Journal of the Asia Pacific economy 28 (2023) 2, pp. 484-501
Persistent link: https://www.econbiz.de/10014295522
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