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Search: subject:"Latent financial risk"
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Company loyalty
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Customer–company identification and the effectiveness of loyalty programs
Kang, Jun
;
Alejandro, Thomas Brashear
;
Groza, Mark D.
- In:
Journal of Business Research
68
(
2015
)
2
,
pp. 464-471
loyalty into company loyalty, and reduce the company's
latent
financial
risk
. …
Persistent link: https://www.econbiz.de/10011117156
Saved in:
2
Customer-company identification and the effectiveness of loyalty programs
Kang, Jun
;
Alejandro, Thomas Brashear
;
Groza, Mark D.
- In:
Journal of business research : JBR
68
(
2015
)
2
,
pp. 464-471
Persistent link: https://www.econbiz.de/10010472529
Saved in:
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