Consumer perceptions of advertising creativity are investigated in a series of studies beginning with scale development and ending with comprehensive model testing. Results demonstrate that perceptions of ad creativity are determined by the interaction between divergence and relevance, and that...

Let y be a vector endogenous variables and let w be a vector of covariates, parameters and errors or unobservables that together are assumed to determine y. A structural model y=H(y,w) is complete and coherent if it has a well defined reduced form, meaning that for any value of w there exists a...

We propose estimators of features of the distribution of an unobserved random variable W. What is observed is a sample of Y; V; X where a binary Y equals one when W exceeds a threshold V determined by experimental design, and X are covariates. Potential applications include bioassay and...

We analyse mode choice behaviour for suburban trips in the Grand Canary island using mixed revealed preference (RP)/stated preference (SP) information. The SP choice experiment allowed for interactions among the main policy variables: travel cost, travel time and frequency, and also to test the...