DeSarbo, Wayne S.; Kamakura, Wagner A.; Wedel, Michel - 2016
Paul Green, writing with Carmone and Wachpress (1976), was among the first scholars to introduce latent variable models … of these techniques in depth. Latent variable models have since become important tools for the analysis of multivariate … data in marketing. In this chapter, we consider some more recent marketing applications of latent variable models based on …