Governance mechanisms along the agri-food supply chains are increasingly important in a scenario of ecological transition. Under the conceptual and analytical lens of the Transaction Cost Economics, we explored farmers' preferences towards a variety of clauses usually adopted in production...

Considering the consumption‐induced intensification of global challenges and the continuously changing consumer needs, it is important to understand the drivers of consumer food choices under external pressures. We applied best–worst scaling to elicit the relative importance of 11 food...