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  • Search: subject:"Latitude of acceptance"
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Year of publication
Subject
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Latitude of acceptance 3 Behavioral economics 1 Biases 1 Cognition 1 Consumer behaviour 1 Decision heuristics 1 Decision making 1 Experiment 1 Framing 1 In-store decision-making 1 Konsumentenverhalten 1 Low-cost strategy 1 Marketing 1 Mental accounting 1 Niedrigpreisstrategie 1 Online retailing 1 Online-Handel 1 Preismanagement 1 Price discounts 1 Price elasticity of demand 1 Price threshold 1 Pricing 1 Pricing strategy 1 Prospect theory 1 Rabatt 1 Rebate 1 Reference points 1 Reference price 1 Sales promotion 1 Shopper marketing 1 Verkaufsförderung 1
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Online availability
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Undetermined 3
Type of publication
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Article 3
Type of publication (narrower categories)
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Article in journal 1 Aufsatz in Zeitschrift 1 review 1
Language
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English 2 Undetermined 1
Author
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Casado, Esteban 1 Chen, Haipeng 1 Ferrer, Juan-Carlos 1 Hardesty, David M. 1 Muralidharan, Sunanda 1 Sheehan, Daniel 1 Ziegler, Alexander H. 1
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Published in...
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European Journal of Operational Research 1 International Journal of Pharmaceutical and Healthcare Marketing 1 Journal of retailing and consumer services 1
Source
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ECONIS (ZBW) 1 RePEc 1 Other ZBW resources 1
Showing 1 - 3 of 3
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Consumer reactions to price discounts across online shopping experiences
Sheehan, Daniel; Hardesty, David M.; Ziegler, Alexander H. - In: Journal of retailing and consumer services 51 (2019), pp. 129-138
Persistent link: https://www.econbiz.de/10012115057
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Consumer price sensitivity in the retail industry: Latitude of acceptance with heterogeneous demand
Casado, Esteban; Ferrer, Juan-Carlos - In: European Journal of Operational Research 228 (2013) 2, pp. 418-426
elasticity. In every case it was found that within the thresholds or latitude of acceptance, consumers are relatively less … as inelastic within the latitude of acceptance and elastic outside of it. …
Persistent link: https://www.econbiz.de/10010662520
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Nudge: Improving Decisions about Health, Wealth, and Happiness
Muralidharan, Sunanda - In: International Journal of Pharmaceutical and Healthcare … 5 (2011) 4, pp. 349-352
Persistent link: https://www.econbiz.de/10014795862
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