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Search: subject:"Lay theory"
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Consumer behaviour
7
Konsumentenverhalten
7
Lay theory
5
lay theory
4
Brand image
3
Brand management
3
Cognition
3
Kognition
3
Markenführung
3
Markenimage
3
Brand
2
Eating habit
2
Ernährungsverhalten
2
Markenartikel
2
Theorie
2
Theory
2
"Simple = authentic" lay theory
1
Advertising
1
Advertising effects
1
Avoidance behavior
1
Body weight
1
Brand authenticity
1
Brand categorization
1
Brand choice
1
Brand status
1
COVID-19
1
Children
1
Consumer behavior
1
Coronavirus
1
Credibility
1
Decision
1
Domain specificity
1
Duration
1
Eltern
1
Emerging economies
1
Emerging markets
1
Emotion
1
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English
10
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Walker Reczek, Rebecca
3
Abdulmuhsin, Amir A.
1
Block, Lauren
1
Carter, Erin Percival
1
Chen, Huan
1
Cornwell, T. Bettina
1
Costello, John P.
1
Değirmenci, Bekir
1
Duan, Hebing
1
Durmaz, Yakup
1
Efendi̇oğlu, İbrahim Halil
1
Gong, Xiushuang
1
Haws, Kelly L.
1
Ilyuk, Veronika
1
Irmak, Caglar
1
Jiang, Jing
1
Koo, Minkyung
1
Kramer, Thomas
1
Light, Nicholas
1
Lu, Jingyi
1
Maglio, Sam J.
1
Malkoc, Selin A.
1
Paik, Sung-Hee W.
1
Pang, Jun
1
Pappu, Ravi
1
Patrick, Vanessa M.
1
Philipp-Muller, Aviva
1
Sample, Kevin L.
1
Setten, Eric
1
Shang, Xuesong
1
Smith, Robert W.
1
Tonietto, Gabriela N.
1
VanEpps, Eric M.
1
Wang, Jie
1
Wang, Yan
1
Williams, Lawrence E.
1
Zane, Daniel M.
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Journal of consumer research : JCR ; an interdisciplinary journal
2
International journal of emerging markets
1
Journal of business research : JBR
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of public policy & marketing
1
Journal of retailing
1
Marketing Letters
1
Marketing letters : a journal of research in marketing
1
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ECONIS (ZBW)
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RePEc
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Get your science out of here : when does invoking science in the marketing of consumer products backfire?
Philipp-Muller, Aviva
;
Costello, John P.
;
Walker …
- In:
Journal of consumer research : JCR ; an …
49
(
2023
)
5
,
pp. 721-740
Persistent link: https://www.econbiz.de/10013542018
Saved in:
2
Consumers' minimum time investments in meaningful consumption
Carter, Erin Percival
;
Williams, Lawrence E.
;
Light, …
- In:
Marketing letters : a journal of research in marketing
35
(
2024
)
4
,
pp. 561-573
Persistent link: https://www.econbiz.de/10015125501
Saved in:
3
Simple = Authentic : the effect of visually simple package design on perceived brand authenticity and brand choice
Wang, Yan
;
Jiang, Jing
;
Gong, Xiushuang
;
Wang, Jie
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014380318
Saved in:
4
Time will fly during future fun (but drag until then)
Tonietto, Gabriela N.
;
VanEpps, Eric M.
;
Malkoc, Selin A.
; …
- In:
Journal of consumer psychology : JCP ; the official …
32
(
2022
)
3
,
pp. 475-483
Persistent link: https://www.econbiz.de/10013330865
Saved in:
5
The perception of COVID-19 and avoidance behavior in Turkey : the role of income level, gender and education
Abdulmuhsin, Amir A.
;
Değirmenci, Bekir
; …
- In:
International journal of emerging markets
17
(
2022
)
10
,
pp. 2558-2583
Persistent link: https://www.econbiz.de/10014332022
Saved in:
6
Gambling versus investment :
Lay
theory
and loss aversion
Shang, Xuesong
;
Duan, Hebing
;
Lu, Jingyi
- In:
Journal of economic psychology : research in economic …
84
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012621798
Saved in:
7
Parents, products, and the development of preferences : child palate and food choice in an obesogenic environment
Cornwell, T. Bettina
;
Setten, Eric
;
Paik, Sung-Hee W.
; …
- In:
Journal of public policy & marketing
40
(
2021
)
3
,
pp. 429-446
Persistent link: https://www.econbiz.de/10012590349
Saved in:
8
Shape matters : package shape informs brand status categorization and brand choice
Chen, Huan
;
Pang, Jun
;
Koo, Minkyung
;
Patrick, Vanessa M.
- In:
Journal of retailing
96
(
2020
)
2
,
pp. 266-281
Persistent link: https://www.econbiz.de/10012295831
Saved in:
9
The meaning of distraction : how metacognitive inferences from distraction during multitasking affect brand evaluations
Zane, Daniel M.
;
Smith, Robert W.
;
Walker Reczek, Rebecca
- In:
Journal of consumer research : JCR ; an …
46
(
2019/2020
)
5
,
pp. 974-994
Persistent link: https://www.econbiz.de/10012183288
Saved in:
10
Healthy diets make empty wallets : the healthy = expensive intuition
Haws, Kelly L.
;
Walker Reczek, Rebecca
;
Sample, Kevin L.
- In:
Journal of consumer research : JCR ; an …
43
(
2017
)
6
,
pp. 992-1007
Persistent link: https://www.econbiz.de/10011770801
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