The impact of the March, 2012 LFTB media event on beef prices was estimated by using the Relative Price of a Substitute Good method applied to 50% and 90% lean beef trim and cull cow prices. Stationarity tests conclude both of the relative prices were cointegrated prior to the LFTB event....

Ground beef consumption in the United States accounts for over half of total beef consumption and is included in a variety of products from tacos to chili to hamburgers (Greene 2012; National Cattlemen’s Beef Association 2009, 2012; Peel, 2012). The importance of ground beef to U.S. consumers is...