Huertas-Garcia, Ruben; Sáez-Ortuño, Laura; Coll, … - In: Journal of innovation & knowledge : JIK 10 (2025) 6, pp. 1-10
Artificial intelligence (AI) is transforming the way businesses operate, enabling entrepreneurs to achieve diagnoses that were once only possible for large companies. This transformation is evident in digital advertising, where AI not only enables advanced analytics, but also offers the...