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The social side of innovation : peer influence in online brand communities
Wang, Nan
;
Lv, Tian
;
Wang, Liya
;
Guo, Aifang
;
Ma, Zhenzhong
- In:
Management decision
61
(
2023
)
10
,
pp. 2994-3016
Persistent link: https://www.econbiz.de/10014428466
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