Huang, Jing-Wen; Li, Yong-Hui - In: Journal of Business & Industrial Marketing 32 (2017) 5, pp. 613-624
Purpose Learning orientation is critical in new product development. However, research has disregarded how learning … mediating role of ambidextrous capability in the relationship between learning orientation and new product performance. Design … learning orientation relates positively to ambidextrous capability and new product performance. Ambidextrous capability, in …