Purpose – The purpose of this paper is to investigate the relationship between learning orientation (LO …

present an empirical test of the relationship between learning orientation and NPO performance. Design … drawing from resource-based theory and relationship marketing, a conceptual model is developed that links learning orientation … to NPO performance, predicting that noneconomic performance would mediate between learning orientation and economic …

. In addition, we intend to study the moderating role played by learning orientation in the relationship between … learning orientation. Research limitations/implications – Although this study expands our knowledge about the role of learning … transformational leader. The characteristics of a transformational leader, when coupled with the learning orientation of employees …