Mazzelli, Ambra; Foss, Nicolai J. - In: Business research quarterly : BRQ 28 (2025) 2, pp. 349-370
role of R&D as a learning target and as a means of achieving legitimacy, particularly in the context of imitative R …-enhancing learning and legitimacy and focusing on firms' R&D investment decisions. We argue that deviations in firm performance from … social aspiration levels determine the salience of learning and legitimacy goals. Specifically, as performance moves from …