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~person:"Castellano, Sylvaine"
~subject:"Osteuropa"
~subject:"Consumer behaviour"
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European business review : EBR ; the official journal of the International Management Centres, Europe
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Cause-related marketing in pandemic context : the effects of cause-brand fit and cause-brand alliance on customer-based legitimacy and reputation
Castellano, Sylvaine
;
Khelladi, Insaf
;
Sorio, Rossella
; …
- In:
Business ethics, the environment & responsibility
32
(
2023
),
pp. 196-211
Persistent link: https://www.econbiz.de/10014365827
Saved in:
2
Signalling legitimacy in global contexts : the case of small wine producers in Bulgaria
Castellano, Sylvaine
;
Ivanova, Olga
- In:
European business review : EBR ; the official journal …
29
(
2017
)
2
,
pp. 243-255
Persistent link: https://www.econbiz.de/10011643314
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