Tinnakorn Phongthiya; Hirunsothorn, Wattana; … - In: Journal of innovation and entrepreneurship : JIE 13 (2024), pp. 1-27
This research investigates the impacts of contextual factors, including organization-, project-, product-, and market-related factors, on New Product Development (NPD) process and explores how these factors shape the NPD process of the company within a specifc context-a large-sized company in...