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Emerging economy 1 Export promotion programs 1 Frequency of use 1 Level of awareness 1 Perception of usefulness 1 SME 1
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Ayob, Abu H. 1 Freixanet, Joan 1
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Evaluation and Program Planning 1
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Insights into public export promotion programs in an emerging economy: The case of Malaysian SMEs
Ayob, Abu H.; Freixanet, Joan - In: Evaluation and Program Planning 46 (2014) C, pp. 38-46
(SMEs) in Malaysia. Three indicators, level of awareness, frequency of use, and perception of usefulness, were examined …
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