In a discrete choice experiment, each respondent chooses the best product or service sequentially from many groups or choice sets of alternative goods. The alternatives, called profiles, are described by level combinations from a set of predefined attributes. Respondents sometimes make their...

In a discrete choice experiment, each respondent chooses the best product or service sequentially from many groups or choice sets of alternative goods. The alternatives are described by levels of a set of predefined attributes and are also referred to as profiles. Respondents often find it...