Guzman-Parra, Vanesa F.; Trespalacios Gutierrez, Juan; … - In: Journal of Hospitality and Tourism Technology 12 (2021) 2, pp. 324-340
primary associations and impressions of a specified tourist destination. Design/methodology/approach The Leximancer software … a target segment is studied, with a relatively small sample size. Practical implications Leximancer can not only be …. Originality/value Although previous studies have applied Leximancer and other CATA software, the present research uses a new …