Objective – The purpose of this study is to identify the impacts of implementing marketing mix on the usage of library services towards library users’ satisfaction. Methodology/Technique – This study will be conducted in quantitative method. Primary data will be obtained by distributing of...

Das Buch vermittelt anhand praxisbezogener Beispiele grundlegende Kenntnisse für den Einsatz von Marktforschungsinstrumenten in der bibliothekarischen Arbeitspraxis. Im Mittelpunkt stehen dabei solche Methoden und Anwendungsszenarien, die auf die Optimierung bzw. Erweiterung nutzerbezogener...

Die "IT Infrastructure Library" (ITIL) gilt heute als weltweit führender De-facto-Standard für das IT-Servicemanagement (ITSM). Obwohl der Standard mittlerweile in der in 2007 veröffentlichten dritten Version vorliegt, haben Datenschutzbelange bis heute kaum Eingang gefunden. Das...

National libraries throughout the world generally hold the strongest collection of publications from their home countries and build a rich variety of information services from the collections. To be sure of developing such a national collection for current and future use, the libraries must...

We study how to promote compliance with rules in everyday situations. Having access to unique data on the universe of users of all public libraries in Barcelona, we test the effect of sending email messages with different contents. We find that users return their items earlier if asked to do so...

This paper presents a simple model in which research universities stock their libraries with academic journals by picking a threshold level of quality below which no subscriptions are ordered. This framework is used to analyze two sets of initiatives aimed at dealing with journal-price...