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Search: subject:"Life-role transition"
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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Becoming a mother : a role learning perspective on the use of online community resources to facilitate a
life-role
transition
Pai, Peiyu
- In:
Information & management : the internat. journal of …
60
(
2023
)
8
,
pp. 1-12
Persistent link: https://www.econbiz.de/10014466148
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How life-role transitions shape consumer responses to brand extensions
Su, Lei
;
Monga, Alokparna Basu
;
Jiang, Yuwei
- In:
Journal of marketing research
58
(
2021
)
3
,
pp. 579-594
Persistent link: https://www.econbiz.de/10012521455
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