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  • Search: subject:"Lifestyle Branding"
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Subject
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Brand 1 Brand image 1 Brand management 1 Business 1 Consumer behaviour 1 Design and Decorative Arts 1 Developmental 1 Education 1 Fashion 1 Grounded Theory 1 Innovation 1 Interaction Design 1 KMU 1 Konsumentenverhalten 1 Lebensstil 1 Lifestyle 1 Lifestyle Branding 1 Lifestyle branding 1 Lifestyle theory 1 Markenartikel 1 Markenführung 1 Markenimage 1 Marketing management 1 Marketingmanagement 1 Mode 1 Process 1 Psychology 1 SME 1 SME brands 1 Small Business 1 Spain 1 Spanien 1 Spanish fashion 1
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Undetermined 1
Type of publication
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Article 1 Book / Working Paper 1
Type of publication (narrower categories)
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Aufsatz im Buch 1 Book section 1 Thesis 1
Language
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English 2
Author
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Branham, Richard 1 Castillo, Teresa Pérez del 1 Fitzgerald, Ann K. 1 Johnson, Lacy 1 Meyer, Jr. 1
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Fashion Marketing : The Contemporary Marketing Mix 1
Source
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BASE 1 ECONIS (ZBW) 1
Showing 1 - 2 of 2
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Lifestyle brand communications : a theoretical conceptualization and applied study of Spanish fashion SME brands online
Castillo, Teresa Pérez del - In: Fashion Marketing : The Contemporary Marketing Mix, (pp. 109-135). 2025
Persistent link: https://www.econbiz.de/10015425693
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Cover Image
Innovation Transformation: A Guidebook for Small Business Development: Inform, Expand, and Deliver
Fitzgerald, Ann K. - 2008
Innovation Transformation Guidebook, ITG, is a collection of flash cards designed to help small businesses innovate by strategically improving their current offerings. ITG methodologies are inspired from research in an array of fields including design, entrepreneurship, education, psychology,...
Persistent link: https://www.econbiz.de/10009430912
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