Search Results - subject:"Lifestyle segmentation"

Toward an understanding of segmentation strategies in international tourism marketing : the moderating effects of advertising media types and nationality

Nusair, Khaldoon; Al-Azri, Hamed; Alfarhan, Usamah F.; … - In: Review of international business and strategy 32 (2022) 3, pp. 346-367

Persistent link: https://www.econbiz.de/10013349251

Shades of sustainability : who are the buyers and non-buyers of sustainable packaging?

McCarthy, Breda; Wang, Pengji - In: Journal of food products marketing : innovations in … 28 (2022) 4, pp. 153-178

Persistent link: https://www.econbiz.de/10013352825

Investigating the demographics and behavioural characteristics associated with voluntary simplicity lifestyles in a developed and a developing country : a comparison between US and Turkish simplifiers

Cengiz, Hakan; Torlak, Ömer - In: Global business review 22 (2021) 1, pp. 119-131

Persistent link: https://www.econbiz.de/10012483224

Use of lifestyle segmentation for assessing consumers' attitudes and behavioral outcomes towards mobile advertising

Zaheer, Nauman; Kline, Mihael - In: Market : review for marketing theory and practice 30 (2018) 2, pp. 213-229

Persistent link: https://www.econbiz.de/10011994904

Domain-specific market segmentation using a latent class mixture modelling approach and wine-related lifestyle (WRL) algorithm

Bruwer, Johan; Li, Elton - In: European Journal of Marketing 51 (2017) 9/10, pp. 1552-1576

Purpose Since the publication of Van Raaij and Verhallen’s seminal work in European Journal of Marketing in 1994, identifying the domain-specific market segmentation approach as one of the most feasible for segmenting markets, there has been surprisingly limited development in this field, with...

Persistent link: https://www.econbiz.de/10014724363

Domain-specific market segmentation using a latent class mixture modelling approach and wine-related lifestyle (WRL) algorithm

Bruwer, Johan; Li, Elton - In: European journal of marketing : EJM 51 (2017) 9/10, pp. 1552-1576

Persistent link: https://www.econbiz.de/10011755184

Who shops at local farmers' markets? : committed loyals, experiencers and produce-orientated consumers

McNeill, Lisa S.; Hale, Olivia - In: Australasian marketing journal 24 (2016) 2, pp. 135-140

Persistent link: https://www.econbiz.de/10011527541

Lifestyle segmentation of tourists seeking nature-based experiences : the role of cultural values and travel motives

Iversen, Nina M.; Hem, Leif E.; Mehmetoglu, Mehmet - In: Journal of travel and tourism marketing 33 (2016), pp. 38-66

Persistent link: https://www.econbiz.de/10011485016

What are the odds of being an organic or local food shopper? Multivariate analysis of US food shopper lifestyle segments

Zepeda, Lydia; Nie, Cong - In: Agriculture and Human Values 29 (2012) 4, pp. 467-480

The growth in organic and local foods consumption has been examined using two different approaches to identify characteristics and motivations of food shoppers: market segmentation and economic models using multivariate analysis. The former approach, based on Means-end Chain theory, examines how...

Persistent link: https://www.econbiz.de/10010634831

Leapfrogging to Sustainable Consumption? An Explorative Survey of Consumption Habits and Orientations in Southern Brazil

Schäfer, Martina; Jaeger-Erben, Melanie; Santos, Aguinaldo - In: Journal of Consumer Policy 34 (2011) 1, pp. 175-196

Persistent link: https://www.econbiz.de/10008926394