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Search: subject:"Limbic®Map"
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Germelmann, Claas Christian
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Transfer : Zeitschrift für Kommunikation und Markenmanagement
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Die Verwendung des Begriffs Wissenschaftlichkeit in der Praxis
Heidel, Bernhard
;
Germelmann, Claas Christian
- In:
Transfer : Zeitschrift für Kommunikation und …
68
(
2022
)
3
,
pp. 6-8
Persistent link: https://www.econbiz.de/10013473639
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Brand-Experience-Tracking : Erweiterung des Brand-Performance-Trackings um eine Kausalanalyse : Darstellung an einer Fallstudie für den Biermarkt
Lepp, Christopher
;
Ott, Cirk Sören
- In:
Transfer : Zeitschrift für Kommunikation und …
67
(
2021
)
4
,
pp. 40-47
Persistent link: https://www.econbiz.de/10012792928
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