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subject:"line extension"
(73 results)
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How do
line
extensions
impact brand sales? : the role of feature similarity and brand architecture
Sezen, Burcu
;
Pauwels, Koen
;
Ataman, Berk
- In:
Journal of marketing analytics : JMA
12
(
2024
)
3
,
pp. 537-550
Persistent link: https://www.econbiz.de/10015138090
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