Rho, Hoyoung; Choi, Keunho; Yoo, Donghee - In: Data Technologies and Applications 55 (2021) 5, pp. 788-809
purchases between these prediction models using artificial neural network, linear regression and a decision tree. Design …/methodology/approach Artificial neural network, linear regression and decision tree algorithms were used in this study to compare the accuracy of the …, a decision tree shows the highest accuracy of prediction, followed by linear regression and an artificial neural network …