The rapid development of live streaming has given rise to live-streaming shopping, a novel channel of online shopping …' intentions to engage in live-streaming shopping, most have focused on factors influencing behavioral intention after consumers … have already chosen live-streaming as their online shopping channel. Few studies have focused on the beginning of the …

) and Content Valence (CTV) played a crucial role in driving viewer interest in booking through hotel live-streaming (HLS …). Viewers with the Extraversion personality type (EXT) show interest in booking accommodations through the hotel e-commerce live … streaming platform. Financial and privacy concerns influence the assessment of payment options. In addition, finances and …

Live-streaming e-commerce is revolutionizing online retail by fostering real-time consumer engagement, yet limited …, personalized shopping experiences to boost trust and engagement. The study advances live-streaming e-commerce by providing insights …

The rapid growth of live streaming e-commerce (LSEC) has revolutionized agricultural product sales, but the perishable … products live streaming e-commerce supply chain. This study analyzes four logistics decision models using the Stackelberg game … choice of logistics cooperation model for players in the agricultural products live streaming e-commerce supply chain. The …

This study investigates the adoption of live streaming commerce among the small and medium-sized enterprises (SMEs) in … South Korea. While most previous research has focused on consumer perceptions such as intention to watch live streaming and … buy products, this research examines sellers' issues that are mostly SMEs by focusing on SMEs' adoption of live streaming …