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Emotional contagion theory
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Emotional valence
1
Live streaming performance
1
Live streaming shopping
1
S-O-R model
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Streamer speech
1
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Chen, Hongzhong
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Duong, Bao
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Lang, Xiaoping
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Li, Tieshan
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Ma, Xiangyang
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Wu, Niwei
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Research on the impact of streamers' linguistic emotional valence on
live
streaming
performance
in live streaming shopping environments
Ma, Xiangyang
;
Chen, Hongzhong
;
Lang, Xiaoping
;
Li, Tieshan
-
2024
Persistent link: https://www.econbiz.de/10015125116
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