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Subject
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ANOVA 1 Asymmetric information 1 Asymmetric information disclosure 1 Asymmetrische Information 1 Consumer behaviour 1 Heterogeneity 1 Holiday behaviour 1 Konsumentenverhalten 1 Live streams 1 Multimethod 1 Physical presence 1 Sensory imagery 1 Structural equation modeling 1 Tourism 1 Tourismus 1 Urlaubsverhalten 1 Vertical attributes 1 Visit intention 1
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Article in journal 1 Aufsatz in Zeitschrift 1
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English 1
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Sun, Jin 1 Wang, Yonggui 1 Yang, Jingshu 1
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication 1
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ECONIS (ZBW) 1
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Vertically versus horizontally differentiated information disclosure in travel live streams : the role of sensory imagery
Sun, Jin; Yang, Jingshu; Wang, Yonggui - In: Journal of research in interactive marketing : … 17 (2023) 3, pp. 353-373
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