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  • Search: subject:"Livestreaming electronic commerce"
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Subject
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Audience retention 1 Consumer behaviour 1 E-commerce 1 Electronic Commerce 1 Emotion 1 Employee retention 1 Intimacy 1 Konsumentenverhalten 1 Livestreaming electronic commerce 1 Mitarbeiterbindung 1 Online retailing 1 Online-Handel 1 Social Web 1 Social web 1
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Free 1
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Article 1
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Article in journal 1 Aufsatz in Zeitschrift 1
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English 1
Author
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Luo, Chuan 1 Luo, Xin 1 Wang, Zeen 1 Xu, Xu 1
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Information & management : the international journal of information systems applications 1
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ECONIS (ZBW) 1
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Examining how emotions affect online audience retention : empirical evidence from livestreaming electronic commerce platforms
Xu, Xu; Luo, Chuan; Luo, Xin; Wang, Zeen - In: Information & management : the international journal of … 61 (2024) 7, pp. 1-16
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