Sol, Hermínia; de Brito, Marisa P.; Coelho, João Pinto; … - In: International Journal of Event and Festival Management 8 (2017) 3, pp. 324-345
Purpose With fierce competition in capturing tourists, it is crucial that destinations be prepared to adapt and to refresh their event portfolio. The purpose of this paper is to look into the decision-making process that led to the development of a new festival in a middle-sized city, Tomar, in...