Mezias, Stephen; Fakhreddin, Mohamad - In: Journal of Entrepreneurship and Public Policy 4 (2015) 1, pp. 111-133
Purpose – Over the last 15 years, articles about the base of the pyramid (BOP) have begun to appear in scholarly business journals. Although attention was driven initially by claims that corporations could earn a fortune selling to these consumers, it became clear that this is difficult. The...