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Search: subject:"Local-global identity"
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Consumer behaviour
4
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4
Personality psychology
3
Persönlichkeitspsychologie
3
local-global identity
2
price sensitivity
2
sacrifice mindset
2
Corporate culture
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Dienstleistungsqualität
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Ethics
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Ethik
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Gender
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Geschlecht
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Local consumption
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Local support
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Local-global identity
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Moral foundations
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Preiselastizität
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Price elasticity
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Product quality
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Produktqualität
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Quality management
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Qualitätsmanagement
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Service quality
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Theorie
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Theory
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gender identity
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identity incongruence
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local-global identity, perceived quality variance, price-perceived quality
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Gao, Huachao
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Mittal, Vikas
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Zhang, Yinlong
2
Im, Hyunjoo
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Janakiraman, Narayan
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Lalwani, Ashok K.
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Journal of marketing
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ECONIS (ZBW)
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Why consumers support local : moral foundations theory and identity perspective
Im, Hyunjoo
;
Lee, Garim
;
Parr, Jacqueline
- In:
Journal of consumer marketing
40
(
2023
)
1
,
pp. 15-26
Persistent link: https://www.econbiz.de/10013535986
Saved in:
2
The differential effect of
local-global
identity
among males and females : the case of price sensitivity
Gao, Huachao
;
Mittal, Vikas
;
Zhang, Yinlong
- In:
Journal of marketing research
57
(
2020
)
1
,
pp. 173-191
Persistent link: https://www.econbiz.de/10012177951
Saved in:
3
How does consumers' local or global identity influence price-perceived quality associations? : the role of perceived quality variance
Yang, Zhiyong
;
Sun, Sijie
;
Lalwani, Ashok K.
; …
- In:
Journal of marketing
83
(
2019
)
3
,
pp. 145-162
Persistent link: https://www.econbiz.de/10012176057
Saved in:
4
How does
local-global
identity
affect price sensitivity?
Gao, Huachao
;
Zhang, Yinlong
;
Mittal, Vikas
- In:
Journal of marketing
81
(
2017
)
3
,
pp. 62-79
Persistent link: https://www.econbiz.de/10011697775
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