Search Results - subject:"Location-Based Advertising"

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Does location familiarity increase response to mobile ads?

Molitor, Dominik; Zubcsek, Peter Pal; Spann, Martin; … - In: Journal of interactive marketing 60 (2025) 2, pp. 180-195

Persistent link: https://www.econbiz.de/10015412933

Mobile push vs. pull targeting and geo-conquesting

Molitor, Dominik; Spann, Martin; Ghose, Anindya; … - In: Information systems research : ISR 36 (2025) 1, pp. 184-201

Persistent link: https://www.econbiz.de/10015434891

A hedonic value-based consumer continuance intention model toward location-based advertising

Le, Xuan Cu - In: REGE revista de gestão 31 (2024) 1, pp. 34-49

Persistent link: https://www.econbiz.de/10014528508

Effect of location-based advertising filtering mechanism in smart service

Shieh, Chih-Hui; Ling, I-Ling; Chen, Yenming J.; Liu, Yi-Fen - In: Journal of retailing and consumer services 82 (2025), pp. 1-12

Persistent link: https://www.econbiz.de/10015441194

Driving location-based advertising success in hospitality apps : a synergistic analysis approach

Nikhashemi, S. R.; Nusair, Khaldoon; Chiariello, Michele; … - In: International journal of contemporary hospitality management 37 (2025) 9, pp. 2980-3003

Persistent link: https://www.econbiz.de/10015606736

Acceptance of location-based advertising by young consumers : a Stimulus-Organism-Response (S-O-R) model perspective

Kini, Ranjan B.; Bolar, Kartikeya; Ali, Rofin … - In: Information systems management 41 (2024) 2, pp. 132-150

Persistent link: https://www.econbiz.de/10014514668

The role of privacy-related factors in consumer perceptions of smart advertising

Shieh, Chih-Hui; Ling, I-Ling; Liu, Yi-Fen - In: Journal of service theory and practice 34 (2024) 2, pp. 216-241

Persistent link: https://www.econbiz.de/10014526067

Behaviorally targeted location-based mobile marketing

Bernritter, Stefan F.; Ketelaar, Paul E.; Sotgiu, Francesca - In: Journal of the Academy of Marketing Science 49 (2021) 4, pp. 677-702

Persistent link: https://www.econbiz.de/10012587383

The effects of mobile phone use motives on the intention to use location-based advertising : the mediating role of media affinity and perceived trust and risk

Jung, A-Reum; Heo, Jun - In: International journal of advertising : the review of … 41 (2022) 5, pp. 930-947

Persistent link: https://www.econbiz.de/10013209477

An empirical analysis of location-based mobile advertising : determinants, success factors, and moderating effects

Kurtz, Oliver Tuna; Wirtz, Bernd W.; Langer, Paul F. - In: Journal of interactive marketing : a quarterly … 54 (2021), pp. 69-85

Persistent link: https://www.econbiz.de/10012592158

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