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No such thing as a free app : a taxonomy of freemium business models and user archetypes in the mobile game market
Salehudin, Imam
;
Alpert, Frank
- In:
ASEAN marketing journal : Association of Southeast …
13
(
2021
)
2
,
pp. 121-142
business models. Design/methodology/approach: This study uses the qualitative approach of
logical
partitioning
to generate a …
Persistent link: https://www.econbiz.de/10012886850
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