Search Results - subject:"Logical partitioning"

Salehudin, Imam; Alpert, Frank - In: ASEAN marketing journal : Association of Southeast … 13 (2021) 2, pp. 121-142

business models. Design/methodology/approach: This study uses the qualitative approach of logical partitioning to generate a …

Persistent link: https://www.econbiz.de/10012886850

R. Jiménez, Fernando; E. Voss, Kevin; L. Frankwick, Gary - In: European Journal of Marketing 47 (2013) 11/12, pp. 1841-1858

theory (GST). Design/methodology/approach – A logical partitioning approach was employed. Findings – A classification schema …

Persistent link: https://www.econbiz.de/10014724225

Jiménez, Fernando R.; Voss, Kevin E.; Frankwick, Gary - In: European journal of marketing : EJM 47 (2013) 11/12, pp. 1841-1858

Persistent link: https://www.econbiz.de/10010205971