This paper presents the multinomial logit model with repeated customer interactions. In each period, the same customer …

for a variety of reasons such as previous purchase experience or brand loyalty. This focal multinomial logit model … generalizes the famous multinomial logit model and several well-studied consideration-set choice models. In addition, it has the …, and the increase in revenue for the focal multinomial logit model. Our extensive analysis implies that in practice …

with it, we propose an endogenous context-dependent multinomial logit model (Context-MNL) under which the utility of each … which customers evaluate the utility of each product. Our model generalizes the standard multinomial logit model and allows … more than the standard multinomial logit model, captures the assortment-dependent effect endogenously, and does~not require …