Chintagunta, Pradeep K. - In: Marketing Science 20 (2001) 4, pp. 442-456
because of the increasing popularity of logit models to characterize demand functions using data. The logit model accounts for … the logit model with the no-purchase option to characterize demand when studying competitive interactions among firms. (1 … propose a probit model as an alternative to the logit model to specify the aggregate demand functions of firms competing in …