Manjeshwar, Sonia; Sternquist, Brenda; Good, Linda K. - In: Qualitative Market Research: An International Journal 16 (2013) 1, pp. 38-52
promotion, sourcing issues, and supply chain issues, and analyzed under four theoretical themes: opportunism, trust, long‐term … orientation and power‐dependence. Practical implications – Organized retailing is a new phenomenon in China and India. This study …