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Hotel marketing strategies in turbulent times: Path analysis of strategic decisions
Martin, Drew
;
Isozaki, Mark
- In:
Journal of Business Research
66
(
2013
)
9
,
pp. 1544-1549
the current business climate. Using McCracken's (1988)
long
interview
method
, four Pacific Asia hotel executives provide …
Persistent link: https://www.econbiz.de/10011050044
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