Search Results - subject:"Low‐cost strategy"

Digital signage for promoting price discounts : first insights into customer spending on distant and nearby discounted products

Nanni, Anastasia; Ordanini, Andrea - In: Journal of retailing 100 (2024) 2, pp. 186-198

Persistent link: https://www.econbiz.de/10015065152

Decomposing cross-channel advertising support of retailer price promotions

Maier, Erik; Dost, Florian - In: Journal of retailing 100 (2024) 3, pp. 362-381

Persistent link: https://www.econbiz.de/10015065321

The regulatory fit effect on consumer preferences for price discounts and bonus packs

Yao, Jun; Wang, Di; Martin, Brett - In: Psychology & marketing 41 (2024) 11, pp. 2884-2895

Persistent link: https://www.econbiz.de/10015133918

The impact of low-cost carriers on high-quality producers in the aviation industry : cost-benefit analysis

Alsharari, Nizar Mohammad - In: Journal of money and business 4 (2024) 1, pp. 107-120

Persistent link: https://www.econbiz.de/10015187573

Airline price responses in the face of demand shocks : European lessons from the COVID-19 pandemic

Borsati, Mattia; Fageda, Xavier - In: Transportation research : an international journal 186 (2024), pp. 1-18

Persistent link: https://www.econbiz.de/10015078493

The comparative study of connectivity, performance and socio-economic impact of low-cost carriers in Poznan and Wroclaw (Poland)

Bezruchonak, Andrei - In: Journal of tourism, sustainability and well-being 12 (2024) 1, pp. 1-20

This article reviews the dimensions of the low-cost carriers' (LCC) spatial development and socio-economic impact in the Polish cities of Poznan and Wroclaw. The LCC spatial effect, measured via the connectivity and network structure analysis in 2005-2019, figured out that both airports...

Persistent link: https://www.econbiz.de/10014507384

Live shopping promotions : which categories should a retailer discount to shoppers already in the store?

Wamsler, Julia; Vuckovac, Denis; Natter, Martin; Ilic, … - In: OR spectrum : quantitative approaches in management 46 (2024) 1, pp. 135-174

Persistent link: https://www.econbiz.de/10014519164

Does cash really mean trash? : an empirical investigation into the effect of retailer price promotions on household food waste

Lin, Arjen van; Aydinli, Aylin; Bertini, Marco; Herpen, … - In: Journal of consumer research : JCR ; an … 50 (2023) 4, pp. 663-682

Persistent link: https://www.econbiz.de/10014444175

The antecedents of economy-class passenger loyalty the moderating role of airline business models : full-service and low-cost airlines

Kethüda, Önder; Dil, Emre; Öncü, Mehmet - In: Istanbul business research 52 (2023) 3, pp. 543-563

In recent decades full-service airlines have targeted price-sensitive passengers, traditionally targeted by low-cost airlines, by promoting their economy class options. This paper aims to guide both types of airlines in promoting their economyclass options by utilizing factors influencing...

Persistent link: https://www.econbiz.de/10014518358

Study on improvement in logistics industry in Gangwon province : focusing on Yangyang International Airport

Ahn, Woo Chul - In: The Asian Journal of Shipping and Logistics 39 (2023) 1, pp. 23-29

This study aims to contribute to analyze the logistics competitiveness of Yangyang International Airport and suggest improvement plans for airport logistics experts to use them as basic data to discover the actual factors for revitalizing the Gangwon-do logistics industry. Therefore, the...

Persistent link: https://www.econbiz.de/10014281591