Sanchez, Pablo; Rodriguez, Miguel A.; Ricart, Joan E. - IESE Business School, Universidad de Navarra - 2005
Strategy in low-income markets is a new but emerging field of international strategy research. Because low-income … capability in social embeddedness in low-income markets. Using a multiple-case inductive analysis of business ventures and their …; when the firm's psychic distance with respect to low-income markets is high; and when the firm offers a large number of …