BUCKINX, W.; VERSTRAETEN, G.; POEL, D. VAN DEN - Faculteit Economie en Bedrijfskunde, Universiteit Gent - 2005
Loyalty and targeting are central topics in Customer Relationship Management. Yet, the information that resides in … customer databases only records transactions at a single company, whereby customer loyalty is generally unavailable. In this … study, we enrich the customer database with a prediction of a customer's behavioral loyalty such that it can be deployed for …